Editing Blog: Voiceover and Footage Combined

 I made the voiceover script and recorded it after the footage was filmed. I researched a real commercial of this type to get most of the dialogue. I did this to make sure that the facts were correct. 

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To start the editing, I dumped the video files and removed all their audio. The only audio I was going to use was from the voice over and the background music. It took a while to cut the 1:10 seconds of footage down to just 30 seconds, and I experimented with the clips I wanted to use from each shot. I ended up using 5 of my 6 recordings and edited in two separate logo screens: one for the first mention of the product and one for the last 3 seconds of the commercial. Most of the editing I did involved cuts and transitions, but I did remove the color saturation in the first clip. This made it more effective at portraying its negative imagery. The cuts I used were just integrating the small clip I wanted to use and making sure that each one was running for enough time but also not taking more than 30 seconds. I think something I could've done better on was the pacing. With the footage I had and the amount of clips I wanted, it was difficult to transition to new clips along with the voiceover, and the pace of the commercial felt a little off. I felt limited by the editing software's transitions, and I hope to discover better ones as I felt like I had to use the fade out for every single one. It looks fine in my opinion but there was no way I would find a unique transition for each one, so this is what I had to do. Overall, I am happy with the final production, and there were definitely things going in that I thought I wouldn't be able to do that I ended up doing. I also had a lot of fun editing and cannot wait to do more.


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