AICEMediaStudies

1. The first scene is meant to be the "before" in terms of symptoms. One of the two main characters is seen to be having a headache, lying in bed at night unable to sleep. They are clearly uncomfortable and in pain. This problem is in need of a solution. 2. The solution is presented, in a discreet way visually. The needle is seen to be in the background, implying that the character had just given themselves a dose, and now feel much better. They are exiting the doorway and greeting the second character in the commercial. 3. The two main characters are now together and they begin to do normal everyday activities. This scene will be filmed in the living room, with the camera pointed at the living room couch. This is where they will both be sitting and looking happy. 4. This scene is similar to the last one, as these will be played during a similar part of the voiceover. The two characters are on a patio, sitting across from each other. 5. This final scene before the tagline is

  Props: A scene could involve two people sharing drinks together, and their glasses would be used as props. Another scene could involve someone golfing, and their prop would be a their golf club. Costumes: Since these types of commercials are meant to portray ordinary people doing simple things, the characters will be in regular clothes, ones you would normally wear outside in Florida weather. This further increases the relatability of the characters then they otherwise would in a different costume. Schedule: 10/22 I used my prior knowledge and research to come up with an outline and plan for the 30 seconds. 10/23 I established the props, costumes, schedule, set location and backup plan. 10/27 I will create the storyboard for the scene/scenes in the commercial 10/28 I will film all the necessary shots for each scene. 10/28-29 I will dump and edit all of the footage. Set Location: I will be filming on my front yard for most of the shots, with the characters either sitting on the front

I am planning on making my commercial about prescribed medication. Almost all of these commercials follow the same attributes and structure: The beginning of the advert involves a darker tone while the symptoms are explained The offering of a solution, the product, which fixes this initial problem Explanation of the "mind blowing" technology that the product uses to fix the problem A listing of all the potential side affects of using this drug (required by law) while attempting to continue the cheerful tone of the latter half of the advert A final tagline that could be a catchphrase, pun, or even simply stating that one should ask their doctor if they should be prescribed. While these are some rough guidelines, there are other important things that occur during these 5 segments. Incorporate facts and data to prove the effectiveness of the product on someone's physical or mental health. These are put either during the beginning portion to put fear into the viewers, the mid