AICEMediaStudies

 1. How does your product use or challenge conventions and how does it represent social groups or issues? This music video, while not directly targeted at a specific demographic or audience, in my opinion would be more enjoyed by teen or young adult audiences. The song in the video will more likely be familiar to them compared to older or much younger viewers, as the song was released in 2004. The music video is also dark in tone, and has a sad ending, which will make it more enjoyable for people who like tragic stories. In a more broad sense, to enjoy this video one would also have to be interested in the way music videos incorporate storytelling through only song lyrics and visuals on screen. Liking the band that plays the song or a genre of music video is only a subset of people who like watching story driven music videos themselves. They will need to be able to figure out what the story is without it being told to them directly, also with the lyrics of the song only vaguely relatin

This is my music video.  My partner that I worked together with to complete this project was Grant Cipollone.  The song we used was "Boulevard of Broken Dreams" by Green Day.  The project was long, took a lot of planning, and required us to think outside of the box.  I am glad to have worked with Grant because he was a great help and our different talents benefited each other well.  For example, Grant was better at filming and planning the filming while I did better at compiling the footage and editing it. Because of this, Grant filmed most of it and I did the editing.  We both helped greatly during both parts of the project.  Also, without the help of the extras during filming, we would not have been able to film as good of a music video as we did. I am very proud of the job we did when it came to the planning.  It took us multiple days to plan out the filming and what scenes we wanted to make.  One would propose ideas and the other one would either approve it or deny it and

 Once I had run out of ideas and ways to improve the video, I exported the project and showed off what I considered my "first draft". My partner watched the mp4 and pointed out the problems he saw. It was mostly things I had noticed as well, but I didn't see anything that could be done. For example, the scene of the main character looking up into the sky was meant to be the last scene in the video, and I had it in the beginning. There was also the problem of having such a long take of walking along the road, even including the beginning portion before he starts walking. So I got in a call with him, sharing my screen, and we began to discuss how to fix these issues. The problem with putting a scene from the beginning to the end is that the two "halves" of the video are densely packed, as the 1:00 mark is strict and there aren't many seconds of footage to be cut out. If I were to move a 5 second scene to the end, the half before the climax would need 5 seconds